No more junk foods and clumsy diet plans form today, this is the
promise from iTiffin. Whether you are a student or a busy professional, now healthy
and calorie defined food will be at your door step with just a click, call or
SMS. This is the promise made by iTiffin: the Intelligent Tiffin, a Bangalore based food
startup.
In their busy schedule,
people get exposed to many health issues that affect their productivity, life
span and daily life. Nutritionists can’t assist you for healthy food every day,
but iTiffin can.
After extensive research
and R&D works, the startup has come up with the perfect healthy meal. An
average tray of iTiffin contains brown rice, three chapattis, lentil curry, one
vegetable and a delicious salad. Delivered five days a week it sums up to Rs.
1,750 per month for 500 Kcal and Rs. 1,850 per month for 600 Kcal meals.
iTiffin have plans to
lunch specific food trays for diabetic patients, heart patients, old age people
and tie up with school to provide healthy notorious lunch to school children
for their overall growth.
Clients can order meals
from iTiffin using three different options, including direct order from their
website, calling their service number or sending a SMS. This gives a convenient
way to place order even if you are away from the internet.
Founded by Tapan Kumar Das
and Ryan Fernando, iTiffin has the capacity to produce 5000 meals per
day. The company owns 20 vehicles and 25 person team to manage the end to end
supply efficiently.
“We have only been around
for one year, and still very dynamic. We are serving more than 700 orders per
day”, said Abhishek Agarwal, Sales Manager of iTiffin to TSJ.
“Our clients at Qua
Nutrition often asked us to give them the food that we chart out for them”, quoted Das, an IIM-A alumni. “It struck me that instead of
preparing their meal plans on a chart, it would be better to actually put it
out on a plate”. This thought motivated Mr. Das to start iTiffin with some of
his friends to deliver healthy and tasty food full of nutrition.
Big companies like Nike
India Pvt. Ltd., Tata Teleservices are some of the clients that uses iTiffin’s
service. About 50 percent of the clients are bachelors, 20 percent are senior
citizens and rest consists of couples and students.
The service is only
available in Bangalore for now, but the company is planning to reach out
pan-India in near future.
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