Whenever I want to know about a person, the easiest thing to do is run a Google search. Search results throw up some relevant social profiles, and I figure out more about the person by going through them and forming an opinion about the person. The gaps we see here is that all the information you get about a person is what he has posted about himself or what he wants the world to see.
What if we could change the game? What if all this information and a lot more could be crowdsourced from his friends and family? What if the crowdsourcing process becomes a fun, anonymous and authentic activity? There would be an avalanche of feedback given to people by people to tell them why they are special to them. This is what DIKY (pronounced as dai-key) does. It is a reverse social network that tells you how popular you are, how similar you are to the person you are checking out, and the reasons you are special (qualities like confidence, kind, optimism and intelligence, that define you).
Now they are a team of 15 people working out of Gurgaon.
DIKY has started with crowdsourcing qualities. The next step would be crowd sourcing activity tags like adventure junkie, blogger, entrepreneur, foodie, shopaholic etc.
Aditya says user feedback, organic acquisition of customers, proactive feature design and testing will contribute to the success of his startup.
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